R. Craig Lefebvre, PhD is an internationally recognized expert in social marketing and community-based health promotion programs who publishes, conducts workshops and lectures widely on these topics. Craig consults with and advises a large and wide-ranging number of public sector agencies and private corporations on the design and implementation of behavior and social change campaigns. His work addresses a multitude of health risks, ranging from tobacco control, to school nutrition to Y2K health care industry compliance, aimed at various diverse audiences and often featuring local implementation strategies. In addition to serving on many advisory boards and review panels, Craig served as the Program Chair of the 2003 Innovations in Social Marketing conference. Dr. Lefebvre has held faculty appointments at the University of Virginia, Brown University, Johns Hopkins University and the University of South Florida. He was elected a member of the American Academy of Health Behavior in 2003 and a Fellow in the Council on Epidemiology and Preventive Cardiology, American Heart Association in 1988. His work on the NCI’s 5 A Day media campaign earned him the William D. Novelli Award for Innovations in Social Marketing and a Silver Anvil from the Public Relations Society of America for the USDA Team Nutrition program. He earned his Ph.D. in Clinical Psychology at North Texas State University and completed post-doctoral fellowships in Behavioral Medicine at the University of Virginia and the University of Pittsburgh.
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